Pioneering Families of the Future


This is a guest post from Ivan Fatovic, Founder/CEO of Modamily, Inc. and a Community Partner with the Fertility Planit Show 2013. Modamily provides a network where members can meet like-minded people who dream of becoming a parent. It's the go-to resource for information about co-parenting and sperm donor laws, fertility options, pregnancy health and well-being, and best practices & recommendations for how to embark on this journey. Ivan and Modamily have been featured in BBC News, ABC News, Fox News, the Huffington Post and more.

One of the questions people always ask me is why did I start Modamily. Don’t I believe in marriage?


I am fortunate enough to come from one of those rare families where my parents are still happily married. At the time I didn’t realize it, but it was blissful to grow up in such a stable, loving environment. There is no doubt that a traditional family is a great way for a kid to develop, but it is not the only way.

I believe that the loving support system that all children need when growing up can be found in many of the modern family structures that exist today. The fact is that the traditional family structure is not available to everybody; for those who don't have this option co-parenting is an answer.

Co-parenting is the shared raising of a child without romantic involvement. At Modamily we provide co-parents a social network where they can find like-minded people and help them achieve their dream of becoming a parent on their own terms. Traditionally co-parenting has been the domain of parents separating or divorcing; the LGBT community has also been successfully raising children by co-parenting for years.

More recently, co-parenting has become a parenting option for single women and men who are feeling the pressure of their biological clock, or who have no romantic partner but do not want to raise a child alone.


People that want to have children and do not have a romantic partner, usually consider being a single parent or ‘settling’ with the person they are in a romantic relationship with and for many this option is not appealing.

Modamily gives people the freedom to find a compatible co-parenting partner and who shares your beliefs and visions for how you want to raise a child. Using a known donor has many advantages primarily that it allows a child to understand its identity. Eventually a child is going to want to know where they come from and it is important that they have a relationship with both biological parents on some level.

The level of involvement that the co-parenting couple will have with each other can be anything from occasional visits to sharing a residence. The fact is fifty percent of marriages end in divorce and the children grow up in two homes. The difference with co-parenting is the individuals or group starting this modern family arrangement wants the child from the start - the child is the priority and the parent is not doing it alone.

For many co-parenting will sound like a pretty radical concept; for those without the option of a traditional family Modamily is a dream come true. Modamily is proud to have is started a national conversation about co-parenting and raising the profile of this seismic shift happening in modern family arrangements.

This is just the beginning!


Yes, This Show Is Really Happening


I think this tweet from @TheWombWarrior is about the biggest confidence booster we've experienced so far:

TheWombWarrior Tweet

For starters: thank you @TheWombWarrior! Next reaction: OMG! Yes, this show is really happening.

We can hardly believe it ourselves. My Fertility Planit team and I are as excited as you are, though totally bleary eyed from working around the clock in a way that can only be fueled by passion for a personal mission. What started off as a vision over a cup of herbal tea in San Francisco, a wishful idea of getting some of the world's most interesting and inspiring experts and thought leaders together for a large consumer fertility experience, is now a reality from which there is no turning back.

Karin and son

With my son, Aidan

As a new single mother, I spend much of my time trying to stop my 17-month old son, Aidan, from turning on the oven and putting his head in it. That's on top of a demanding, full-time job with a broadcasting corporation. And yet I could not turn away from this vision. Week by week, I found myself turning into the Founder of the new start-up Fertility Planit, and discovering what it means to be fueled by my personal mission, which is to help make the path lighter for others as they explore all options for creating families.

For anyone who is considering launching a new start-up business, on top of taking care of existing responsibilities as a parent or aspiring parent, for what it's worth, here are my Top 5 Tips:

    • Aim High.If you're going to follow your personal mission then you owe it to yourself to dream big. What is the product, service or brand that you know is missing and is desperately needed, that you know you have it in you to produce? Imagine the end result. What will that feel like for you, and for the people who will benefit? How is your startup going to change the world and make the lives of your loved ones filled with more happiness?


    • Forget About Sleep.Everyone says not to expect much sleep when you become a new parent. The same can be said of being a new start-up entrepreneur on top of being a new parent, except take away the word "much" and replace it with "almost no." Make sure your mission is about something so big and so important to you, that visualizing the end result inspires you to forget about sleep.


    • Put It Out There.Once your idea and vision capture you, muster up the courage to put it out there. Let it be known what you want to create, and that you will need help, and probably lots of it. With Fertility Planit, to my amazement, people around me responded immediately and said they wanted to be part of it. Suddenly plans were in motion.


    • Surround Yourself With a Like-Minded Team. In my enthusiasm to get going, I joined up with almost the first people who showed up and seemed smart and provided impressive credentials. Turns out that isn't enough. Through much trial and error, I discovered that the team who can make something great happen together are a group of people who share the same standards, values and personal mission.


  • Get Ready To Roll Up Your Shirt Sleeves If You Want It To Be Great. Ask yourself how much you really want your startup to be great. Give yourself an honest answer. Is your passion for creating this business so strong, that you're willing to prioritize it over all other personal interests except your children? And are you willing to work harder on bringing this idea to fruition than on anything you've ever worked on besides optimizing your fertility? If the answer is anything but YES! then relax and enjoy your precious time with family and friends. That's what I miss the most and am constantly yearning for.


For those of you who've started a new business or are thinking about it, and are parents or aspiring parents, I'd love to hear about your experiences and get your top tips.


Karin's Signature

Founder/CEO, Fertility Planit

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How Fertility Planit Was Born


To this day I still can't quite believe it. I'm a Mom! But I'm also Infertile.

The experience of trying to get pregnant and create a family was so challenging on every level, that I don't think I'll ever be able to shrug the mind-set of someone aspiring to be a parent. The best thing about it is that it fuels my determination to raise awareness and help make the path to becoming a parent lighter for others.

After years of failed pregnancies with a boyfriend, subsequent rounds of IVF and IUI on my own, 15 trips to Denmark for infertility treatments (I was living in the UK at the time), accompanied by on-going drug injections, financial planning, sleepless nights and emotional spiraling into self-blame and shame, I am indeed a mother.

The moment everything turned around for me, was also the moment in which I was in told in very clear terms by my reproductive endocrinologist that I would NEVER conceive. He also reminded me that adoption for a single woman was nearly impossible, and that surrogacy and egg donation were extremely expensive. He suggested I let go and move on.

It was then that I finally understood what it was all about. What I really wanted was to have a child, to create a family, to become a mother. I realized that if I really wanted to be a parent, that I would be. It just might not happen in the way I had always, until that moment, dreamed of.

Fertility Planit was born during my own journey through infertility, and by my desire to connect with a like-minded community of friends, experts and resources where we could share information, support, and inspiration with one another. I wanted to be able to customize an online experience to suit my individual needs, where I could connect with people who could understand this life changing experience of trying very, very hard to achieve something so intimate.

Fast forward to September 2012, in just a few months my amazing team (all of whom I met through social media) and I will be staging the first annual Fertility Planit Show in my former home, Los Angeles.

This blog is where I'll give you a behind-the-scenes view and share my experiences with talking with some of the world's most inspirational experts and thought leaders in fertility medicine and family building -- as I persuade them to join our show!

I'll also share what it's like to be a start-up Founder and CEO as my team and I try to put together a trade show that will help people feel good about themselves as they explore all options for having children and creating a family. I look forward to sharing this thrilling journey with you and I welcome your input always.


Karin's Signature


Founder/CEO, Fertility Planit

Space is limited. Register now >